Announcing the 2017 Optimal Impact Leadership Intensive on Conflict Management

Dear Leader,

I want to ask you a question:

What do you think sets great leaders apart from mediocre leaders?

What is the difference between leaders who are remembered long after their death and those who are forgotten long before they die?

In this email, I will share the answer with you; but first let me tell you the story of two friends.

A couple of years ago, I served as keynote speaker for the 25th high school reunion of a school in in Accra, Ghana.

At this reunion, two friends stood out. They were very much alike in so many different ways.

I mean, they were best friends since 10th grade. They both had obtained their bachelors’ degree in accounting and management, and they had each gone on to marry the girls they dated in high school.

Each of them had three children, and it turned out, 25 years later, they had both gone one to work for the same company.

Bu there was one big difference:


One of these men was the company’s CEO, and the other was a junior accounts officer.



Have you ever wondered what causes this kind of stark difference in the lives of people even with the same circumstances?

I have.

And I can tell you based on my nearly 10 years of leadership development experience that the difference in how leaders turn out comes down to two words.

These two words are the answer to the question I asked earlier about what separates great leaders from mediocre ones.

So what are those 2 words?



Have you noticed yet that the leaders who are most celebrated for greatness were driven by a deep desire to make the world a different place, and were committed to making their desire possible in spite of whatever challenges they faced?

I’m talking about leaders like Nelson Mandela, Mahatma Gandhi, Mother Theresa, Martin Luther King Jr., Barrack Obama, Kwame Nkrumah, Joan of Arc, Eleanor Roosevelt, Maya Angelou, Aung San Suu Kyi, etc.

I’m sure you have noticed.

It’s even likely that you were inspired to be a great leader by one of the very people I’ve just mentioned.

Like them, you too must choose to be driven by desire & commitment.

You see, I believe that we don’t choose to be leaders; but instead, real leadership chooses us.
And when that happens we need to say yes and then embrace our path.

So what does your leadership path look like?

If you are a leader with an interest in Africa, may I suggest to you that no matter what sector you find yourself working in,  you path as a leader should lead to one of three end results: Health, Wealth and the Dignity of Mankind.


Spend some time right now thinking about it.
Doesn’t your path lead to one of those three in some way – even probably, in more ways than one?

So what is this all about?

It’s about the one thing that has the ability to prevent us from progressing on our leadership paths no matter where it’s taking us:


Conflicts are all around us; and they’ll forever be.
But they effect conflicts have had on institutions especially in Africa is unnecessarily high.

All because we have not learned how to manage conflicts.

  • Businesses fail because of conflicts
  • Families collapse because of conflicts
  • Nations derail because of ill managed conflicts

I have a deep desire to help leaders make a bigger difference in the world, and I’m committed to creating and facilitating learning experiences that help them do just that.

And so in 2016, I started to investigate conflicts and the current interventions – the conflict resolutions approaches. I quickly realized that many of the approaches, while well intended, we missing some critical components.

So I got on the drawing board and design a wholesome, transformative conflict management intervention.

Last month, April 2017, I tested a small portion of my approach with 80 leaders in 3 separate 1-day sessions in Monrovia, Liberia 

The feedback was just phenomenal.

One participant walked up to me after the second sessions and said:

“Dan, my business was collapsing because all the good people were leaving. I know realize that I had been igniting and conflicts without knowing. Thank you for this training.”


Another participant told me a few weeks later: “I have been using what I learned from that training to training the farmer groups I work with. Now, the groups are producing more because they’re now working together in harmony.”


You see, as I listened to participants during the workshops it became very apparent that while not much attention was being given to the subject, unresolved and ill managed conflicts had the potential to destroy individual and organizations legacies within short period of time.

After listening to listening to feedback like those, I realized that I God had given me a responsibility: to equip leaders who will help communities and organizations perform better by managing conflicts using principles of personal transformation.

And with this responsibility comes an opportunity. One that may just be for you, or for someone you know.

An opportunity to commit to being the best damn leader you know. A leader committed to making the most difference you can in the world. The opportunity to become a Certified Transformative Conflict Management Practitioner – CTCPM

Friend, I’m excited to extending you this special invitation to form part of my inaugural five day Transformative leadership intensive on Conflict management, which runs from Monday June 26 – Friday June 30, 2017 in Monrovia, Liberia.

Imagine how much difference you will soon be making in businesses, institutions and organizations by helping them turn situations that spark conflicts into productivity and success boosters.

At the end of intensive, you will become one of the first Optimal Impact Certified Transformative Conflict Management Practitioners. This certification will be awarded in collaboration with the International Association of Transformative Conflict Management currently being established in the United States of America, and Optimal Impact Foundation a nonprofit foundation established in with a mission to Equip Leaders & Transform lives.

Here’s what we’ll cover during the intensive:

  • Self-Awareness & Discovery
  • How your personality type can fuel or reduce tensions in conflict
  • The psychology of deep influence
  • Fundamentals of adult learning
  • The nature of conflicts
  • Overview of Optimal !mpact™ Conflict Analysis Model
  • Stages of the Optimal !mpact™ Conflict Analysis Model
  • Value Formation & Conflicts
  • Workplace conflicts
  • Conflicts in Psychological Violence
  • Transformative Conflict Mitigation in contemporary context
  • How to plan and implement your own conflict management interventions
  • How to fund your conflict management intervention

As you can see from the outline above, this 5 day intensive is NOT for observers.


Are you a COMMITTED Leader?

Do you have the DESIRE to make a bigger impact?

If you are, then you need to seize this opportunity, and do whatever it takes to become a Certified Transformative Conflict Management Practitioner

With the skills and tools you acquire from this five day intensive, you can bring extraordinary value your community or workplace.

You can go anywhere in the world and bring immediate value to where you are.

Imagine arriving in a different English speaking country on week after the intensive. With your new found skills, you could approach any church, mosque, business or nonprofit organizations and offer to do of workshop for their members or staff, and they will say yes. The best part is, THEY WILL GLADLY PAY YOU UP TO USD$500 OR MORE FOR THAT ONE DAY SESSION.

The key is for you to know how to position your expertise and its impact on organizations and businesses.  And that is one of the topics we will spend one full day on.

Once you complete the 5 days intensive, the average however, is $350 per 5 hour session.   I’ve gotten paid as much as $2,000 to run a 6 hours training session on various subjects.

So by now, you might be asking- how do I become a part of this 5 day intensive?

Well, there are two steps to becoming a part of this 5-day intensive:

First you fill out an application.

Your application will be reviewed, and if you are accepted to form part of group, we will then send you the information on how to pay your course fee of $300 United States dollars which covers the training, Lunch & workshop materials that you will use to organize your own workshops.

The venue for the intensive will be announced later, however it will be in Monrovia. For those outside of Liberia who wish to apply please note that you will have to bear the extra cost of your flight and lodging. Lodging has been arranged for a $90 per night. My team will take care of all internal transportation for international participants.

The deadline for Application is Friday, May 26, 2017 at 5:00PM GMT.

Applications will be reviewed as they come in, and you will be notified of review results within 48 hours of your application

So why am I requiring people to apply?

Because I ONLY want Leaders who can demonstrate a COMMITMENT to making a BIG difference in the world.

This training is for people who will go out and take immediate action after the training. Not people who will sit and wait for things to happen.

It does not matter whether you work for government, a small business or an NGO. It does not matter when you’re at an entrepreneur or social worker.

What matters is that you have a deep desire to positively impact the world, and you are committed to bringing that impact through conflict management and peace building.

As the world gets more fragile every day, we want ambassadors who will commit to transforming their communities with the conflict management knowledge and skills they have.

And what’s better than getting paid for changing the world?

Are you that committed leader?

Are you the a leader who is ready to make a bigger difference in the world by becoming a Certified Transformative Conflict Management Practitioner,  and put the post nominal letters CTCMP behind your  name (Eg. Jamael Freeman, CTCMP) ?

If you are, than I invite you to go ahead and fill out the application with confidence.  Your application will be reviewed in 48 hours and we will respond with a decision. If you are accepted, you will be invited to enroll by making your $300 payment. Payment details will be sent with your acceptance notification.

And if you’re not invited to enroll in this session, please understand that it’s just because you may not be a good fit at this time. See it as a challenge to step up your game as a leader. We do have other leadership development programs that you may be eligible to form a part of.

So, if you’re ready to make a bigger difference in the world, if you’re ready to become a certified conflict management practitioner, then click on the APPLY NOW” link below.


I wish you all the best in your endeavors, and I look forward to  seeing you at the Conflict Management Certification Intensive

With Love,


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